Branding, Digital, Packaging
Visual identity, web design, and packaging for Noir Gallery, an online platform that sells high end wall decor. They were looking for an overall update that would set them apart from their competitors - something contemporary yet timeless and dynamic. The bold, graphic wordmark is a departure from the traditional serifs in their market and stands out when shown in a featured publication or e-commerce site. The pairing of the sans serif and modern serif is meant to evoke an editorial feel, referencing the company's mission to "exhibit your story" through the purchase of their photographic content. Since the site's overhaul and launch, the average user spends double the amount of time browsing their site.